Strategic Communications with Intention & Purpose

14+ Years of Strategic Storytelling, Brand Building & Content Creation

My ability to create compelling, heartfelt, and impactful stories is rooted in my career as a TV news journalist and as a communications leader in private schools, nonprofits, and health and wellness companies. I’ve intentionally worked in industries that prioritize connection because I believe the most powerful communications are rooted in authenticity.

Over time, I’ve carved out a space at the intersection of mission-driven storytelling and results-oriented strategy. Whether I’m shaping the voice of a school, elevating a wellness brand, or launching a community-based campaign, I approach every project with one goal: to make your message resonate deeply and clearly so your audience feels moved to act.

Communication/Marketing Services

Campaign Strategy
From ideation to rollout, I design integrated campaigns that center the heart of your mission. My campaigns are grounded in research, aligned with business goals, and built to spark connection.

Brand Development
I help organizations uncover and define their identity from messaging frameworks and voice development to visual storytelling. Whether launching a new initiative or reimagining a legacy brand, I help teams speak with clarity and confidence.

Content Creation
I produce engaging, intentional content across multiple channels. This includes SEO website copy, video scripting, producing, and editing, social campaigns, and email marketing. These are all created with your ideal audience in mind.

Internal/External Communications & Marketing
I manage the full scope of external communications from media relations to audience engagement strategies. My approach balances creativity with structure, ensuring that messaging is not just heard and understood, but deeply felt.

Video Storytelling Examples

  • Osteopathy: Nourish Osteo and Wellness
    This wellness company needed a powerful marketing video that explained the orgins of osteopathy and the results people could get from this ancient holistic healing method. After the launch of this video, the clinic’s clientele increased by 120%.

  • Creating Trauma-Informed Fitness Spaces: The Driven Yogi
    The Driven Yogi was a fitness company focused on bringing more diversity, equity, and inclusion into the fitness space by training teachers and yoga studio owners about conscious and unconscious bias. I built the entire brand from the ground up which included brand identity, messaging, content and marketing strategy, implementation, and execution. This video is just one from the suite of in-depth courses. Through these videos the company trained hundreds of yoga teachers nationwide and was hired by Yoga Alliance, the governing body of yoga, to speak about inclusion and diversity in yoga spaces.

Let’s Connect!

If you are looking for a communications partner who can bring fresh perspective, clear strategy, and a deep sense of purpose, let’s talk. keishaScourtney (at) gmail.com